YouTube Music Tops 150 Million Subscribers as Growth Slows

YouTube Music has surpassed 150 million subscribers, including trials, while its monthly subscriber growth has slowed.
YouTube Music Hits 150 Million Subscribers Amid Slower Growth YouTube Music Hits 150 Million Subscribers Amid Slower Growth

YouTube Music has surpassed 150 million subscribers, including trials, as monthly subscriber growth slows. Parent company Alphabet disclosed the figure during its third-quarter 2026 earnings call on Wednesday, October 28.

The total stood at 125 million in March 2025. Monthly growth has slowed from 2 million subscribers to about 1.3 million.

Alphabet did not say how many subscribers pay specifically for YouTube Music or for YouTube Premium, which includes YouTube Music, ad-free access to the main YouTube platform and other features.

“Subscriptions continue to grow faster than ads led by YouTube Music Premium,” said Philipp Schindler, Google’s chief business officer. He also cited Premium and Premium Lite as options for viewers.

Previous Post
Monstercat and Westwood Recordings Form Joint Venture

Monstercat and Westwood Recordings Form Joint Venture

Next Post
PRS for Music Partners With Soundtrack for Usage-Based Royalties

PRS for Music and Soundtrack Partner on Usage-Based Royalties