South African rapper 25K will bring his Loyal To The Plug (LTTP) event back to Pretoria on 26 September 2026, with the latest edition scheduled for 012 Central. The event combines music, lifestyle and youth culture.
Lineup and creative direction
Performers and DJ sets will feature:
- Pabi Cooper
- Snow Deep
- Amaroto
- Loatinover Pounds
- Sia The Bia
- Big Baller
- The North Mob
The 2026 edition will use a creative direction inspired by the film Cartel, with organisers planning an immersive environment built around its visual style and aesthetic.
Artist statement
25K, who recently received a gold certification for his track ‘Deep Waters’ featuring A-Reece, Marcus Harvey and Maglera Doe Boy, said the event was intended to reflect the community surrounding his music.
“Loyal To The Plug has always been bigger than just the music,” 25K said. “It’s about the culture, the people and the community that’s been rocking with me from day one,” he said. “Pretoria is home, so bringing the Plug back here is always special. This year we’re taking it up a level with a bigger production, a strong line-up and another memorable experience for people to step into and enjoy.”
Vendor and audience experiences
In addition to the musical programme, the event will include food and beverage offerings, brand activations and interactive experiences.
Organisers are planning opportunities for local businesses and vendors. Businesses already registered on the 012 vendor database will be contacted about participation, with selected food, beverage and lifestyle vendors expected to operate at the event.
The vendor programme is intended to extend the event beyond its performances by creating opportunities for local businesses, creatives and brands to engage with its audience.
Recent certification
The return of LTTP follows the gold certification of 25K’s ‘Deep Waters’, which was recently marked with a plaque presentation at Sony Music South Africa.
The event is positioned as an extension of 25K’s music and cultural identity, bringing together audiences around music, fashion, lifestyle and Pretoria’s creative community.
