Singapore-headquartered live entertainment company Triangle Group has closed a $15 million funding round and appointed former Live Nation Asia-Pacific President Roger Field to its leadership team, as it looks to expand touring and festival operations across the region.
Previously operating as Creation Collective, the company now spans 18 cities in nine countries and describes itself as Asia-Pacific’s only homegrown, end-to-end live entertainment platform. It finances and assumes the commercial risk for each production, adapting to what it calls “the commercial, cultural, and operational realities of each market” rather than applying a uniform touring model.
The new capital will support growth in live touring and festivals, as well as an expansion into consumer services such as travel and hospitality packages.
Field joins the company full-time after a year as an advisor and investor. He will work alongside Co-Founders Zaran Vachha, Managing Director of Culture and Creative, and CEO Greg Hargrave.
“We set out to build seamless, end-to-end infrastructure for artists and festivals coming to Asia,” Hargrave said. “A raise this size in this market, and the region’s most senior executive choosing to join us, are the clearest proof yet that vision is real, and ready to scale.”
“Running Live Nation across this region taught me one thing: Asia-Pacific doesn’t need a global template; it needs an operator who understands every market individually,” Field said. “That’s the business we’re building at Triangle, where the standards of a global player are applied with a regional focus.”
