Laylo has launched Discovery Agent, an AI (artificial intelligence) tool that recommends shows by artists users may not yet know, helping artists reach potential fans beyond their existing audience.
More than 250,000 users have opted in to receive recommendations through the platform, which provides CRM (customer relationship management) and direct messaging tools connecting artists with fans.
How the recommendations work
Discovery Agent uses the artists a user already follows to suggest shows by other artists. Users must opt in before receiving its recommendations.
The suggestions arrive in the same monthly text message as show listings from artists users already follow. Discovery Agent draws the additional events from other artists’ Laylo accounts.
Artists each add a Spotify link to their account, allowing recipients to explore their music alongside the event listings.
Laylo’s rollout figures and availability include:
- More than 40,000 shows sent.
- Close to 600 artists represented.
- Access now available on Laylo Pro and Enterprise plans.
Reaching new audiences
Discovery Agent is Laylo’s first AI agent focused on expanding artists’ reach, rather than turning existing fans into marketing leads and customers.
Alec Ellin, Laylo’s co-founder and chief executive officer, said:
“Every artist and event has fans who’d buy a ticket tomorrow if they knew the show existed.”
Sajan Sanghvi, Laylo’s co-founder and chief technology officer, said:
“CRMs have traditionally helped artists re-engage the fans they already have. We’ve spent the past year building an audience of fans who want to discover artists they may not know yet. Discovery Agent means every artist on Laylo can now put shows and presales in front of that audience.”
