Universal Attractions Agency (UAA) has promoted Gabe Israel to agent in its rock & pop department, placing him in charge of bookings across the Southern territory.
Israel joined UAA as an assistant in December 2024. His new remit covers Arkansas, Louisiana, Mississippi, Oklahoma, and Texas.
He will serve as the responsible agent for Ty Herndon, a GRAMMY-nominated country artist, as well as Mitch Rossell and Sophie B. Hawkins, among others.
The rock & pop department has also recently added veteran booking agents Trip Brown and Brian Swanson.
Nick Martucci, UAA General Manager, said:
“Gabe has put in the work since day one, and this promotion is well earned. He’s got a great ear, he’s built real relationships with artists and buyers, and he’s going to be a strong presence for us across the Southern territory. Excited to see him help grow the rock & pop department.”
