Believe France has formed ALL IN, a new pop entity that unites four labels under a shared operational and creative structure.
The venture brings together naïve, Animal63, All Night Long and Jo&Co. It is designed to create “an unprecedented synergy” among labels with “complementary aesthetics.”
The initiative establishes a common framework and creative hub, pooling expertise while preserving each label’s identity and independence. ALL IN will serve as a convergence point for cross-functional skills, particularly in digital marketing and promotion.
Artists will continue working with their existing label teams while gaining access to a wider collective ecosystem for collaboration, visibility and career development.
Artists currently associated with ALL IN include:
Henri Jamet, Managing Director of Believe France, and Sébastien Saussez lead ALL IN, with Saussez heading the new entity. Fabiola Hurel (naïve), Lola Capolunghi (All Night Long), Julie Ganter (Animal63), and Fanchon Josse (Jo&Co) will continue to lead the artistic vision and strategy of their respective labels.
Sébastien Saussez said: “ALL IN carries a strong collective ambition: to give labels and artists the resources to go further, and to grow their projects without sacrificing what makes them unique. ALL IN creates the conditions for circulation, resonance, and long-term development for artists and their labels. It is a way to fully embrace the vitality and diversity of the French scene, guiding it toward new horizons.”
