Spotify has introduced Fresh Finds Forward, a new initiative that will offer resources to 10,000 independent artists each year.
The program expands the streaming platform’s Fresh Finds playlist ecosystem with studio access, production tools, tour and video partnerships, and mental health support.
Program benefits
- Free studio time at Electric Lady Studios in New York City and The Lighthouse at Ocean Way Nashville
- Tour or music video partnerships with Spotify
- In-person and virtual events with Spotify team members
- Music production tools such as LANDR Studio Pro and Splice’s Creator Plan
- Six months of free therapy through BetterHelp
Eligibility and access
Artists added to Spotify’s Fresh Finds playlists after January 1, 2026 are eligible to be invited. Selection can occur through pitches to Spotify’s editorial team.
After an artist is invited and onboarded, benefits remain available for 12 months. Additional details are available through Spotify for Artists.
Executive comment
Joe Hadley, Spotify’s Global Head of Music Content and Partnerships, said:
“Fresh Finds has always been about finding artists at a pivotal moment and helping them reach new audiences at the right time. We spent years listening to what independent artists actually need, and those conversations shaped what this program would become. Fresh Finds Forward takes everything we’ve learned from a decade of discovery and builds a support system around it, so participating artists aren’t just getting a playlist placement. They’re getting the benefits, resources, and the community to make the most of that moment.”
