Björn Ulvaeus Invests in MAIA Universe as Platform Signs Catalogue Deals

ABBA co-founder Björn Ulvaeus has invested in MAIA Universe, which has secured catalogue access for sync licensing through agreements with BMG, Kobalt and Warner Music Group.
Björn Ulvaeus Backs Sync Platform MAIA Universe, Which Lands BMG, Kobalt, WMG Deals Björn Ulvaeus Backs Sync Platform MAIA Universe, Which Lands BMG, Kobalt, WMG Deals

ABBA co-founder Björn Ulvaeus has acquired an investment stake in MAIA Universe. The sync licensing platform has also signed three agreements that provide access to music catalogues.

The agreements cover catalogue access for sync licensing from:

  • BMG
  • Kobalt
  • Warner Music Group

Other Swedish music backers include Max Martin’s MxM and the RMV studio operation, run by Ludvig Andersson, son of ABBA’s Benny Andersson.

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