Believe has formed a strategic partnership with newly founded electronic music label STILL BE AROUND. Believe’s specialist division, b:electronic, will support the label’s global release plans.
STILL BE AROUND is led by Andreas Weitkämper, its chief executive officer and head of artists and repertoire (A&R). Based across Hamburg and Lisbon, the label has upcoming releases from Roger Sanchez, KI/KI, Interplanetary Criminal and Jaden Bojsen.
Weitkämper founded the Hamburg electronic and dance label PEOPLE WANT TO DANCE in 2022. He previously spent 16 years at Warner Music Central Europe, ultimately serving as Managing Director, Domestic, and held roles at Sony/ATV Publishing, BMG and Rough Trade. His A&R and label release credits include Jaden Bojsen and David Guetta, Robin Schulz, and Hugel.
The partners plan to combine A&R scouting with Believe’s global infrastructure, proprietary discovery tools and analytics based on real-time data. They will coordinate playlisting, disc jockey (DJ) promotion and performance marketing through one operation for digital releases. Weitkämper cited the involvement of Believe’s teams in France and Germany and b:electronic’s setup around Leigh Morgan and Romy Harber.
