Barbara Frum and Michelle Martinez Join WME’s Contemporary Music Department
William Morris Endeavor has added Barbara Frum and Michelle Martinez to its contemporary music department.
Frum previously held a position in international touring at Outer/Most Agency, representing artists including Rhiannon Giddens, Hermanos Gutiérrez, and oskar med k.
Before that, she established Sharing Spaces, an independent agency and artist management company.
Frum will work out of WME’s Beverly Hills location, concentrating on international touring and booking electronic, pop, and rock performers throughout Canada.
Martinez was formerly with Creative Artists Agency, where she worked with clients such as Lance Bass, Coi Leray, Key Glock, and Natalie Jane.
She will be based in WME’s New York office and will collaborate with a range of artists, including Jai’Len Josey, Soulidified, and Oliver Malcolm.
Kirk Sommer, WME’s Global Head of Contemporary Music and Touring, stated: “We’re excited for Barbara and Michelle to join the team and to see the value they create for our clients. Their cross-disciplinary approach, combining backgrounds in creative touring and non-traditional strategy, will serve our clients well.”
