The Black Label Lands $80M Investment Led by Tencent Music and Krafton

South Korean K-pop label The Black Label, home to BLACKPINK

The record label was involved with the ‘KPop Demon Hunters’ soundtrack

South Korean K-pop label The Black Label has closed a ₩120 Billion ($80 million) Series B funding round led by video game company Krafton (PUBG: Battlegrounds) and Chinese streaming operator Tencent Music Entertainment Group, as per Bloomberg. The Black Label is now valued at ₩1 trillion (roughly $660 million).

Co-founded in 2015 by songwriter-producer Teddy Park (BLACKPINK, BIGBANG) and producer Kush, in 2020 The Black Label was spun off from YG Entertainment.

Its roster includes BLACKPINK’s Rosé, BIGBANG’s Taeyang, as well as MEOVV and AllDay Project.

Park co-produced the KPop Demon Hunters soundtrack, bumping the company’s profile.

Seoul Economic Daily says the label’s revenue jumped by 75% in 2025 to $49 million (₩73.8 billion).

Bloomberg says that, following Krafton’s investment, The Black Label will likely pursue gaming projects, as well as other cross-media opportunities.

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