Warner Music India (WMI) has partnered with SVF Entertainment, a major media company in Eastern India, to enter the Bengali music market.
The deal extends WMI’s regional presence, following earlier investments in South Indian, Punjabi, Haryanvi, and Bhojpuri music. It aims to accelerate the growth of Bengali music and create new global opportunities for artists, soundtracks, and repertoire.
SVF Entertainment has shaped Bengali popular culture for over three decades across film, television, music, and digital content, building one of the region’s most influential music catalogs. Its label, SVF Music, champions original independent music, live concerts, and cross-border musical experiences.
Mahendra Soni, Co-Founder & Director, SVF Entertainment: “For three decades, SVF has been committed to building platforms for Bengali artists, music and storytelling. As audiences increasingly discover regional music beyond linguistic and geographic boundaries, this partnership with Warner Music India gives us an opportunity to take Bengali music to a much wider audience. Together, we can create new opportunities for our artists and repertoire while continuing to support the creative community behind them.”
