The Rolling Stones have launched a new Roblox activation that brings the band’s visual identity and catalog to the platform through a collaboration with 15 Roblox-native creators, a two-day virtual finale show, and a physical merchandise tie-in.
The band and its label, Capitol Records, commissioned a group of established Roblox designers to reinterpret the iconic tongue logo as exclusive virtual items. The creators involved are:
- Jazzyx3
- Caska’s Haus
- Touzled
- Blizzei
- Dioness
- morphist4u
- WhoseTrade
- Empyro
- Bad_B0y
- raekaro
- Spiraxy
- Valkenheim
- DuckXander
- Clockset
- dvdko
The experience is housed inside Roblox‘s own ‘The Block’ world. It features a two-day finale show that shifts to a different era of the band’s history every hour. A Shopify integration enables users to purchase a physical merchandise item directly from the experience.
The activation is live as of today.
