NASCAR and The Rolling Stones have announced a partnership that spans co-branded apparel, limited-edition vinyl, and a mobile listening experience, timed to the band’s upcoming album Foreign Tongues.
The album is set for release on July 10. The apparel line will be led by the signature NASCAR racing jacket, and two limited-edition NASCAR-themed collector vinyl editions of Foreign Tongues will be produced.
Original content exploring “the parallels between professional drivers and touring musicians” will also be released, according to a press statement. A NASCAR listening lounge housed in a custom-designed vehicle will travel to key Chicago locations in the days leading up to the Chicagoland Speedway race weekend on July 4 and 5, offering fans an early chance to hear the new album.
Megan Malayter, NASCAR Vice President of Licensing and Consumer Products, said:
“For generations, NASCAR and The Rolling Stones have captivated fans through unforgettable live experiences and a shared spirit of performance. While one takes place on the race track and the other on the stage, both are fueled by passion, energy and life on the road. This collaboration brings those worlds together in a unique way, giving fans exclusive content, limited-edition collectible vinyls and immersive experiences that celebrate the connection between racing and rock’n’roll.”
