Independent music distributor Too Lost has entered a partnership with gaming platform Roblox, enabling its catalog of independent and legacy artists to be embedded directly into user-generated games and virtual spaces.
The integration gives artists on Too Lost’s roster access to Roblox’s millions of daily active users, placing songs within gameplay and social environments where listeners can discover and interact with music in real time.
Catalog and legacy acts are increasingly finding new relevance through interactive formats, where music becomes part of user-generated culture rather than a standalone product.
Too Lost’s catalog includes music by The All-American Rejects, A$AP Ferg, 1nonly, Jessie Reyez, Mach-Hommy, Royel Otis, Luke Chiang, Alex Warren and others.
Gregory Hirschhorn, CEO of Too Lost, said: “This partnership represents a major step forward in how independent music is discovered and experienced online. Roblox is one of the most culturally influential platforms in the world and bringing Too Lost’s catalog into that ecosystem creates a new path for artists to connect with fans in immersive, social, and interactive ways.”
