Warner Music Group (WMG) is expanding its independent distribution and label services division, ADA (Alternative Distribution Alliance), across Europe, the Middle East, and Africa, with Howard Corner appointed to the newly created role of Head of ADA, EMEA, effective immediately.
Corner will continue to serve as Managing Director of ADA UK while taking on the regional responsibilities. He is tasked with expanding ADA’s capabilities across the territory, recruiting senior executive talent, and building a unified A&R and commercial structure. He reports to Simon Robson, President of Recorded Music, EMEA, at WMG, and is based in London.
WMG said the move is designed to “supercharge ADA’s regional operations, integrate advanced tech solutions, and unify its fast-growing regional footprint.”
As part of the realignment, WMG’s existing regional distributors in Africa and the Middle East, Africori and Qanawat Music, will be brought under the ADA brand, becoming ADA x Africori and ADA x Qanawat Music.
ADA will also fully integrate the proprietary technology of Revelator, a B2B music platform WMG acquired earlier this year. Revelator provides digital distribution, rights management, royalty accounting, and real-time analytics tools.
“The EMEA landscape is teeming with brilliant independent talent and entrepreneurial labels looking for a partner that can scale their vision globally without sacrificing local agility,” Corner said. “I’m incredibly excited to step into this regional role and work alongside our exceptional territory heads to elevate ADA’s offering. By integrating Revelator’s game-changing technology and officially welcoming ADA x Africori and ADA x Qanawat Music into the family, we’re creating an unmatched, tech-driven partner for the independent community.”
