Believe has appointed Marcela Moreira as its Country Director for Brazil. Moreira, who brings more than 16 years of experience from Sony Music and Warner Music, will lead all of the company’s business lines in the market.
Her remit covers Artist Services, Label & Artist Solutions, and TuneCore. She joins Believe after holding senior roles at Sony Music and Warner Music, both in Brazil and internationally.
Over the course of her career, Moreira has led initiatives centred on artist development, commercial strategy, and digital transformation, while also overseeing global campaigns for emerging Latin artists.
In a statement, Moreira said:
Brazil is one of the world’s most vibrant and influential music markets, and Believe has built a unique position by combining global scale with strong local expertise. I am thrilled to take on this leadership role at such an important moment for both the company and the industry, working alongside artists, labels, and partners to create new opportunities for sustainable growth.
