Dubai-based Afterpeak has signed an exclusive global distribution deal with Too Lost, bringing its catalog of more than 25,000 releases and its future releases to the distributor. The agreement also includes financing intended to support artist projects, catalog growth and operations.
Founded in 2020, Afterpeak has generated more than 3 billion Spotify streams across original recordings, covers and remixes created with artists, producers and vocalists worldwide. The company has increasingly focused on original music, artist development and licensing, and several of its artists reach millions of listeners globally.
Too Lost chief executive and co-founder Gregory Hirschhorn first approached Afterpeak’s Avery Chauhan about a distribution venture five years ago. Too Lost, a division of Too Lost Music Group, serves more than half a million artists and record labels and distributes roughly 10% of the world’s newly released music each day.
Afterpeak also runs an experiences division. It has staged a private experience aboard a 164-foot superyacht during the Abu Dhabi Formula 1 Grand Prix, as well as invitation-only cultural events in Amsterdam, Bali, Thailand, Abu Dhabi and Stockholm.
