Amuse, an independent music distribution and services company headquartered in Stockholm, is expanding its Label Services division through a partnership with Swedish independent label and management firm TEN, alongside the introduction of a new insights platform.
The Label Services division will lead the collaboration with TEN. Amuse stated that the arrangement provides TEN with “the infrastructure of a global partner while they keep their agility and creative control.” The services covered include frontline management for new releases and artist projects, catalog optimization, UGC management, and access to physical distribution and royalty reporting. TEN has previously launched the careers of artists such as Zara Larsson, Icona Pop and Omar Rudberg.
Separately, Amuse has developed an insights platform for its Label Services. According to the company, the platform will allow labels and management teams to centralize artist projects, offering a clearer overview of catalogs, release campaigns and growth opportunities across markets, digital service providers and social media. It will also feature a market-specific alert system designed to highlight moments that teams might otherwise miss, enabling faster data-driven action.
A beta version of the platform will be available this month to selected partners. An invite-only release is planned for late Q3, followed by a broader launch in Q4.
Giorgio D’Ambrosio, CEO of Amuse, said: “Independent labels are operating with more ambition, speed and complexity than ever. They need a partner that combines distribution, hands-on services and meaningful data without friction – and one whose own independence isn’t up for negotiation. We’ve spent years building that around artists, and we’re now extending it to the labels and managers.”
