Marketing & Brand
Music marketing, brand partnerships and fan-growth strategy for artists and labels, from Nigeria’s leading music tech blog.
YouTube Extends Coachella Livestream Exclusive Through 2030
YouTube will remain the exclusive livestream partner for Coachella through 2030 under an extended agreement covering both weekends.
![Signum Records, an independent classical label founded in 1997, has been acquired by [ PIAS ].](https://i0.wp.com/d2n07ae9429qri.cloudfront.net/wp-content/uploads/2026/06/24040209/KLUkGyeDjKmT87AHIJNtMFrDbMg.png?resize=527%2C297&ssl=1)
