AEG Presents has formed a strategic partnership with Creativeman Productions, one of Japan’s most established concert promoters, in a move that will extend the live entertainment giant’s reach across the Japanese market and open a path for its AXS ticketing platform in the region.
Founded in 1990, Creativeman operates a portfolio of major festivals including Summer Sonic, one of Asia’s largest music events, alongside Sonicmania, Punkspring and Loud Park. The alliance pairs AEG’s global resources with Creativeman’s deep local expertise to develop new opportunities for artists and enhance the live experience for audiences throughout Japan.
Naoki Shimizu, CEO of Creativeman Productions, said the collaboration will accelerate the company’s growth beyond its home market. “This strategic partnership with AEG Presents will propel our growth as we expand our festivals and artists from Japan to Asia and the rest of the world,” Shimizu said. “The partnership will also connect Summer Sonic with a portfolio of world-class festivals and creates a network that joins Coachella in the US and BST Hyde Park in the UK, serving as a cornerstone for the music industry’s continued growth.”
Shawn Trell, Executive Vice President and Chief Operating Officer of AEG Presents, highlighted Creativeman’s regional influence and the alignment between the two companies. “Creativeman is an important presence in Japan and across the region. The company’s vision and business strategy align perfectly with ours, and we’re thrilled to be entering into this partnership together,” Trell said. “Beyond Creativeman’s thriving concert and festival business, Summer Sonic has become a globally recognized brand. We can’t wait to see what the future holds.”
