Etsy has secured an exclusive merchandise partnership for Olivia Rodrigo‘s Daisy Chain Fields festival, an all-women event set for 29 August in California.
The collaboration introduces the ‘Olivia’s Daisy Chain Fields Collection’, a line of handmade goods produced by 10 women-owned Etsy shops. The range includes bracelets, hair pins, necklaces, temporary tattoos, card decks, and linocut prints.
At the festival, an Etsy-branded Creative Village will host the makers and offer attendees the opportunity to customise their purchases. “I love that those attending the festival can work with these artists directly to take home their own individual creation,” Olivia Rodrigo said in a statement.
The initiative follows Etsy’s launch of a dedicated Festival Shop in April, which featured artists Laufey, PinkPantheress, and Willow Avalon and expanded collaborations with its community of crafters.
