The next Digital Forward webinar, presented by IMPALA and CMU, will take place on 30 June at 14:00 CET, focusing on campaign effectiveness, measurement and reporting for independent record labels.
Led by CMU’s Sam Taylor, the session is the third instalment of a guidance series on digital marketing. It will examine best practices for using data to monitor marketing effectiveness and how labels can distinguish meaningful metrics from noise. Expert speakers will contribute insights, and a written report summarising key findings will follow the event.
Earlier parts of the series addressed off-platform and on-platform marketing strategies, as well as campaign planning and execution.
IMPALA was founded in 2000 and now represents over 6,000 independent music companies across Europe. These businesses, including self-releasing artists, account for 80% of new releases and sector employment. The organisation’s stated mission is to grow the independent sector sustainably, return more value to artists, promote diversity and entrepreneurship, improve political access, inspire change and increase access to finance.
