The U.S. Senate Judiciary Committee has advanced the NO FAKES Act, legislation that would create federal protections against unauthorized AI-generated replicas of individuals’ voices and likenesses.
The bill, formally titled the Nurture Originals, Foster Art, and Keep Entertainment Safe Act, passed the committee with bipartisan support, signaling growing momentum for federal rules on digital deepfakes in the entertainment sector.
If enacted, the NO FAKES Act would:
- Hold platforms liable for knowingly hosting unauthorized digital replicas.
- Hold individuals and companies liable for distributing deepfakes.
- Prevent those who profit from deepfakes from claiming First Amendment protection.
Critics have raised concerns that the bill could restrict free speech, particularly in cases involving satire or parody.
The measure has drawn endorsements from a broad coalition of entertainment and technology organizations, including the Recording Industry Association of America (RIAA), SAG-AFTRA (Screen Actors Guild-American Federation of Television and Radio Artists), the Motion Picture Association, YouTube, the Recording Academy, Universal Music Group, Warner Music Group, Sony Music, IBM, TikTok, OpenAI, Disney, the Independent Film & Television Alliance (IFTA), WME (William Morris Endeavor), and Creative Artists Agency (CAA).
RIAA Chairman and CEO Mitch Glazier said: “We are encouraged by today’s passage in the Senate Judiciary Committee and look forward to the bill’s passage into law later this year.”
