Interscope Enters Brazil With BK Signing and Supernova Venture

Interscope is entering Brazil through a deal with hip-hop artist BK and a joint venture with Supernova Entertainment.
Hip-hop artist BK is part of Interscope's expansion into Brazil. Hip-hop artist BK is part of Interscope's expansion into Brazil.

Interscope is entering Brazil with two deals: a signing of hip-hop artist BK and a joint venture with Supernova Entertainment. Brazil is the world’s eighth-largest recorded music market, according to IFPI.

The agreements give Interscope a presence in Brazil as streaming continues to grow across Latin America.

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