The festival will launch in Korea in 2027, with an LA event proposed for 2028
K-pop’s four biggest companies – HYBE, SM Entertainment, YG Entertainment, and JYP Entertainment – have teamed with the South Korean government to unveil the FANOMENON music festival.
FANOMENON will launch in Seoul on December 2, 2027, and run until December 12.
It will be held at Seoul Arena and the KINTEX exhibition center.
In addition to concerts, the convention will give out awards to fan communities, using quantitative data to reward the 10 most active fandoms of the year.
Each award will be accepted by that fandom’s artist on its behalf.
The festival will also include an esports competition, film and drama soundtrack concerts, and exhibitions from K-culture companies.
The Korea Culture & Tourism Institute estimates the 2027 awards will generate more than 1 trillion won (approximately USD $680 million) in economic impact.
Though only at the discussion stage, the organizing committee is eyeing plans to take FANOMENON to Los Angeles in May 2028.
