Leader Entertainment and Sony Music Publishing (SMP) have announced a partnership and worldwide administration agreement for the complete music catalog of El Reino Infantil. The deal seeks to bring the children’s entertainment brand to new audiences, formats and markets through collaboration with SMP’s global roster and network.
Leader Entertainment is the parent company of El Reino Infantil, a Spanish-language children’s and family entertainment platform launched in 2011.
Catalog reach and franchises
El Reino Infantil’s YouTube network spans 64 channels with more than 240 million subscribers. It has accumulated roughly 180 billion views since launch, including nearly 9 billion in the first half of 2026.
Its franchises include:
- La Granja de Zenón
- Bichikids
- Canciones del Zoo
- Familia Blu
- Paco el Marinero
Plans for creative collaboration
Michel Pumar, Chief Strategy Officer of Leader Entertainment, said the partnership would strengthen the companies’ shared capabilities, support new content creation and enable work across formats to expand its intellectual properties internationally.
Oscar Galvan, Managing Director, South Cone, Sony Music Publishing, said the agreement would build on the catalog’s existing success and create opportunities within SMP’s global creative community.
Galvan said teams in Argentina and Mexico would support efforts to extend the catalog’s reach among children and families worldwide.
Languages, platforms and live shows
El Reino Infantil’s content is produced and adapted in 11 languages. Its offerings span YouTube, streaming and television platforms, gaming, consumer products and live experiences.
Now in its 15th year, the brand has expanded beyond digital platforms into live entertainment, consumer products and gaming.
Through flagship franchise La Granja de Zenón, the company produces live shows and theatrical experiences that have reached audiences in more than 20 countries, with over 800 performances and nearly 1.5 million tickets sold to date.
