Luminate has introduced proprietary artificial intelligence (AI) identification technology in its CONNECT platform, allowing users to see which songs are AI-generated. The data provider, whose sales and streaming measurements inform the Billboard charts, said the feature will give the wider industry a view of how AI-made music is performing.
Luminate is combining its own AI identification technology with labeling processes used by major digital service providers (DSPs), including Spotify and Apple Music, to create the clearest possible picture of AI-generated music. The company is also working directly with AI music companies to increase transparency about when their services are used on a particular song. Luminate did not name specific AI music companies.
Artists and labels can dispute incorrect tags in the CONNECT platform.
Rob Jonas, CEO of Luminate, said:
“The rapid growth of AI-generated music has outpaced the industry’s ability to consistently identify it and measure its impact. Greater visibility is critical to understanding broader trends, assessing the risk of fraud, and making informed decisions. Luminate has always been the entertainment business’s source of truth, and tracking AI-generated music with the same rigor we apply to every other category is core to our mission. This is a starting point. No single organization can address this challenge alone; the industry needs a collaborative approach to more accurately understand, track, and measure AI-generated music. We invite DSPs and AI music companies that share this view to join us in advancing it together.”
