Sureel’s primary function is tracking how compositions, recordings, and lyrics are used in AI content
Sureel AI, a Warner Music Group-owned company developing tracking technology for generative AI, and independent distributor Symphonic Distribution have announced a new partnership. Symphonic will allow its roster to opt in to AI-driven revenue streams that use Sureel’s technology to accurately trace how compositions, recordings, and lyrics are applied.
Compensation will be based on the exact nature of how each recording is used in AI.
A press release used the phrase “transparent terms” to describe the revenue model. No further information was provided.
Symphonic has stated it will abide by “permissions and restrictions” creators place on how their works are used.
Dr. Tamay Aykut, CEO and Founder of Sureel AI: “Symphonic and Jorge have consistently been at the forefront of innovation, embracing new technologies while keeping artists at the center. This partnership reflects their commitment to bringing responsible AI, greater transparency, and new opportunities to the independent artists, labels, and creators they serve.
Jorge Brea, CEO of Symphonic: “AI represents real opportunity for artists, but only if we use it correctly. By giving our artists the chance to opt-in to Sureel’s fully licensed AI datasets, we are pushing back against unpaid training and opening new revenue opportunities for those who wish to participate.”
This article was written from a press release provided by WMG.
