Reach Records, the Atlanta-based Christian hip-hop label, has entered a strategic partnership with Exceleration Music, marking the music company’s first move into both hip-hop and Christian music.
Partnership Details
Under the agreement, Redeye Worldwide, Exceleration’s distribution arm, will manage global physical and digital distribution for Reach’s new releases, with the goal of expanding the label’s physical music business internationally. Exceleration will also provide flexible capital, infrastructure, operational expertise, and marketing services. Reach will retain creative and operational independence, and its current leadership team will remain in place. The deal is focused exclusively on new music released from 2026 onward.
Label Background
Reach Records was co-founded in 2004 by hip-hop artist Lecrae. The label has launched the careers of several artists, including:
- Jackie Hill Perry
- Hulvey
- KB
- Andy Mineo
- Limoblaze
Executive Commentary
Glen Barros, Managing Partner at Exceleration Music, said:
“Through their dedicated commitment to the genre, Reach has built a thriving creative community within Christian hip-hop and achieved true brand identity. As a result, they have become an outright leader in the genre, serving both their artists and fans. Given Exceleration’s mission to empower independent music, we hope to provide Lecrae, Ben and the incredible Reach team with additional resources that will enable them to amplify their efforts and elevate the label to new heights.”
Lecrae, President and Co-Founder of Reach Records, said:
“Having come up as an artist and executive, I know what it means to have people believe in you and your vision. Christian hip-hop isn’t on the sidelines anymore, it’s shaping culture, and the people making it deserve a home that understands the space. This partnership lets us pour into more artists and build more of the infrastructure our community is hungry for, so the music impacts even more people. That’s what excites me most.”
First Release
The first release under the partnership is the single “Clean” by US poet and hip-hop artist Jackie Lee Perry. It will be Reach’s first release on the KiTalbum format, a hybrid physical-digital device that bundles albums, exclusive tracks, and bonus content.
