Tyla will receive the International Achievement Award at the 32nd South African Music Awards (SAMA32) on 15 August 2026 at the Sun City Superbowl, the Recording Industry of South Africa (RiSA) has announced.
The two-time Grammy-winning singer and songwriter previously received the same honour at SAMA30. She is the second artist to receive the award twice, following Black Coffee.
AfriPure, a South African beauty brand, is the sponsor of the International Achievement Award. The sponsorship supports Tyla’s appearance on the SAMA stage in South Africa.
Award partners and platform
SAMA32 is backed by a group of public and private partners, including:
- Motsepe Foundation
- North West Department of Arts, Culture, Sports and Recreation
- North West Department of Economic Development, Environment, Conservation and Tourism (DEDECT)
- SA Tourism
- SABC
- IOL
- Great Africa Group
- South African Music Performance Rights Association (SAMPRA)
- Southern African Music Rights Organisation (SAMRO)
- Composers, Authors and Publishers Association (CAPASSO)
- RiSA
- RiSA Audio Visual (RAV)
- MNM Funerals
- Settlers Media
- NX
RiSA said SAMA32 has also become a destination-marketing platform that places the North West Province in the international spotlight as a centre of culture, tourism, creativity and investment.
AfriPure comments
“When we were approached with the opportunity to play a part in recognizing Tyla’s global achievement, here at home, it felt like a natural fit for a beauty brand to align with the biggest A-pop star,” said Grant Heynes, entrepreneur and co-founder of AfriPure.
“Tyla represents the confidence, creativity and global ambition that we believe in at AfriPure, and we are proud to support a moment that celebrates her achievements on home soil.”
Heynes said Tyla’s continued international success reflects the growing influence and reach of South African music and culture.
“Tyla embodies the fearless ambition and creative excellence of a new generation of South African artists. Her journey resonates deeply with AfriPure: an African story, rooted at home, confident in its identity, represents a beauty and capable of commanding a place on the global stage. For us, this is about celebrating what is possible when African talent, creativity and ambition are given the space to shine.”
“By bringing together iconic artists, emerging talent, industry leaders and thousands of music lovers from across the country and beyond, SAMA32 stimulates tourism, supports local economic activity and creates opportunities for small businesses, creatives, entrepreneurs and the hospitality sector,” said Unati Gwija.
