ZATAP uses NFC (near-field communication) and QR (quick response) code technology to connect physical items with exclusive artist content, giving fans access through merchandise such as CDs, posters and T-shirts. CEO David Geisser discusses those applications in episode 305 of The Future of What podcast.
The interview explores how artists can use QR codes and NFC tags for on-site activations and merchandise, including items linked to content that changes over time.
Topics include:
- Applications for QR codes and NFC tags at on-site activations.
- Merchandise that provides access to changing artist content.
- Examples of benefits for artists and additional fan experiences.
- Chart eligibility for physical items connected to digital content.
- ZATAP’s current work.
