AEG Presents has announced its acquisition of Auguri Productions, extending its operations in France and adding local artist production and development expertise to its international network.
Auguri’s artist development business
Charles Bensmaine, Auguri’s president, founded the company in 1997. He and his team have helped launch and develop artists across the French and French-speaking music scene.
Artists whose careers the company has helped develop include:
- Stromae
- Angèle
- Louane
- Julien Doré
- David Guetta
- Dominique A
- Philippe Katerine
- -M-
- Gazo
- Sofiane Pamart
- Tiakola
- Gaël Faye
- Vanessa Paradis
- Thomas Dutronc
- Yodelice
- Jain
French operations and international access
Adam Wilkes, president and chief executive officer of AEG Presents Europe, said the acquisition would connect Auguri’s knowledge of the French market with AEG Presents’ global platform.
Wilkes pointed to the international potential of French artists and credited Bensmaine’s team with identifying talent early and supporting sustained careers.
Bensmaine said he and his team were joining AEG Presents to develop Auguri’s French business and give its artists broader access to the group’s international network.
“We share the same ambition: to identify, develop, and support artists over the long term.”
Arnaud Meersseman, president of AEG Presents France, said Auguri’s experience in artist development and career building would complement the group’s existing activities.
He said the acquisition would expand its capacity to identify and develop local talent while creating opportunities for artists in France and internationally.
AEG Presents is expanding across the UK, Norway, France, Germany and Benelux. Its partnerships combine local market knowledge and industry relationships with its international reach to support artists and audiences.
