Carmine Appice is using AI (artificial intelligence) to create music videos for Cactus’s recent albums. The videos also help promote the band’s releases and live shows.
On the Music Biz Weekly Podcast, Appice described working with video director Dom Esposito on computer-generated videos that he said would otherwise have cost millions to produce.
Appice also discussed his career with Vanilla Fudge, Cactus, Beck, Bogert & Appice, Rod Stewart and King Kobra, along with his approach to making music for enjoyment rather than profit.