On Thursday, June 18, a conference was scheduled to take place at The Steel Yard in London.
Following a delay in the implementation of planned measures to combat ticket touting in the UK, Viagogo has expressed its hope that the government will reassess the proposals. The company does not support the proposed regulations.
“We recognise the Government’s position and the need for legislation that improves ticketing for fans in the UK. However, viagogo does not believe a resale price cap will ensure fans have choice, increase competition in the UK ticketing market, or reduce ticket fraud,” a company spokesperson stated.
Viagogo advocates for “practical, pro-competitive reforms” that address primary ticketing practices in addition to secondary markets, asserting that resale activity represents only 6% of the overall market. The company identified Ticketmaster as a key area for consideration.
“Real progress requires looking at the whole ecosystem starting with open ticketing. linking primary and resale platforms would increase competition, lower prices, improve traceability, and give fans more choice in safer, more transparent environments,” the spokesperson explained. “Without this joined-up approach, reform will fall short. Focusing only on price caps risks entrenching a dominant primary player, driving prices higher and leaving fans with fewer options and greater risk.”
Industry organizations and advocacy groups have voiced frustration with the government’s postponement of action, and are likely to disagree with Viagogo’s lobbying efforts. As the legislation remains in draft form, lobbying efforts from all parties are expected to increase in the coming months as industry bodies seek to maintain governmental commitment to the planned measures, while secondary platforms attempt to influence the regulatory path.
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