RADAR Spotlights the Next Generation of Asian Artists
Artists from Indonesia to Taiwan are featured in this year’s RADAR selections, demonstrating a blend of local influences and cross-cultural musical styles.
The RADAR program supports emerging talent by increasing their reach to new audiences and strengthening connections with existing fans.
Featured artists include the P-pop group VVINK, fitterkarma, Thai rock band GOODMOOD, and the lo-fi folk artist eńau. In Japan, the future soul band luv is gaining recognition, while Lu Yun is developing a following in Taiwan’s Mandopop scene.
Global listening data indicates increasing interest in Asian artists. In 2025, nearly half of the top 20 most-streamed artists identified through the RADAR program were from Asia.
The number of languages represented in the Global Top 50 increased more than twofold between 2020 and 2025.
“Asia is producing some of the most-streamed emerging talent we’ve seen in RADAR history, and the passion of local fans is a huge part of that story,” stated Kossy Ng, Head of Music, Asia. “What excites me most about these RADAR artists is their confidence—these are artists who fully own their identity, language, and culture. That authenticity is what resonates, and they represent sounds that are genuinely diverse. I honestly can’t wait for the world to discover them.”
The RADAR program provides participating artists with editorial support and customized marketing strategies to expand their listener base both domestically and internationally.
Pami, a musician from Thailand, commented: “It’s one thing to have my music available, it’s another to be part of their global RADAR program, having them champion my music on global editorial playlists, and sharing my craft and stories on and off platform, all year round. As an artist, the goal has always been to make music that feels honest—and to find the fans who feel it, too, wherever they are.”
dia, an artist from Indonesia, shared: “Being part of RADAR opens up an opportunity for my music to reach more listeners. Since I produce all of my own music from scratch, it’s a really personal process for me. I’m excited to see where these tracks can go and who they might connect with. For me, it’s not just about growing the numbers, it’s about finding people who truly vibe with what I’m creating in the studio.”
The impact of technology is clearly influencing the music industry globally.
The 2026 RADAR artists from Asia have been announced.
