The International Festival Forum (IFF) has detailed the first wave of sessions for its debut North American conference, scheduled for September 14–16, 2026 in Los Angeles. The event will convene festival professionals for three days of business and market-focused discussions.
Initial Programming and Keynote
Conference sessions will address several operational and strategic topics:
- International Touring & U.S. Work Visas in 2026
- Beyond the Festival: The Evolution of Live Experiences
- The Audience Equation: Community, Culture & the Cost of Connection
- Modern Insurance & Risk Management for Festivals
Huston Powell, talent buyer for Lollapalooza, Governors Ball and other major events, will deliver a keynote titled “The Art of the Lineup.”
Partnerships and Agency Support
IFF LA is produced by the International Live Music Conference (ILMC) and We Group. Conference partners include Live Nation, Front Gate Tickets, Tysers Live, Event Production Services (EPS), Showstop, CelebrityAccess, and SpinLab Communications. AEG Presents will host the AEG Presents Penthouse throughout the three days.
Agency partners operating pop-up offices for on-site festival bookings are Creative Artists Agency (CAA), Ground Control Touring, High Road Touring, IAG, outer/most, Paladin Artists, ROAM, TBA Agency, The Team, United Talent Agency (UTA), and William Morris Endeavor (WME).
Executive Perspectives
“We started IFF more than a decade ago with a simple goal: to create a space where festival organizers and booking agencies could connect and do business more effectively. IFF has since grown into one of the most important annual gatherings for the industry, and we’re proud to be bringing that model to North America with IFF LA. Our first wave of programming reflects key conversations taking place across the festival business today, and we’re excited to bring these discussions to Los Angeles to shape impactful festival lineups.”
Greg Parmley, Managing Director, ILMC
“The value of in-person experiences has never been more apparent than it is today, and IFF LA addresses that need by bringing industry professionals together to connect and do business. We’re delighted to be working with Greg and the team to deliver IFF LA, and to welcome such a strong mix of delegates to Los Angeles for cutting-edge programming, networking, and business.”
Nick Morgan, CEO, We Group
