The Rolling Stones have launched a ‘Streaming World Cup’ to promote their new album ‘Foreign Tongues’, turning Spotify listening into a country-based competition.
Each of the three core band members captains a team of 10 nations. Mick Jagger, Keith Richards and Ronnie Wood have been assigned countries that include some not participating in the actual men’s football World Cup, such as India, the Philippines, Indonesia, Poland and the UK.
Fans in those 30 countries are encouraged to stream any Rolling Stones songs on Spotify to earn points for their home nation and the associated Stone. The campaign’s aim is to determine which band member’s team tops the league table, though no rewards beyond bragging rights have been announced for the winning country.
The use of the ‘World Cup’ term could draw scrutiny from FIFA, which is known for vigorously protecting its intellectual property, including the ‘World Cup’ word mark.
