American artists captured 69% of all streams on Spotify in the United States, the company disclosed on July 4, alongside a set of data highlighting domestic listening habits and the global growth of US music.
Domestic Streaming Patterns
Within the US, 70% of the Spotify Top 50 chart is occupied by American acts. The South and Midwest regions stream the highest share of American-made music. Pop, hip-hop, rock, and country are the most-streamed American genres domestically.
Top Artists
The most-streamed American artists in the US include Taylor Swift, Bad Bunny, Morgan Wallen, Kendrick Lamar, and Post Malone. Wallen has the highest domestic concentration: 74% of his streams come from US listeners. On a global all-time basis, the leading American artists are Swift, Bad Bunny, Ariana Grande, Billie Eilish, and Eminem.
International Reach
Over the past year, listeners outside the US streamed songs featuring at least one American artist 776 billion times. Internationally, the top American genres are pop, hip-hop, rock, dance, and indie.
Country Music’s Cross-Border Surge
Streams of American country music outside the US have grown more than 94% over the past five years.
Royalty Growth
Spotify stated that royalties generated by US artists from the platform have more than doubled since 2019, with nearly half of that total now coming from listeners outside the United States.
