South African singer and songwriter Zolani Mahola and domestic carrier LIFT Airline have released the complete version of the song LIFT Me Higher, originally commissioned by the airline in 2020.
Song Commissioned in 2020
LIFT Airline approached Mahola in 2020 to create an original piece of music. The track was integrated into the passenger experience, played during take-offs, landings and other moments on board. For several years, only excerpts of the song were heard by travellers.
Full Version on Streaming Platforms
The full track is now available across major digital streaming platforms, allowing listeners to hear the complete lyrics and arrangement for the first time. The release extends the song’s reach beyond the airline’s cabins to a wider audience.
Artist and Airline Collaboration
Mahola, known for her vocal work and storytelling, delivers a performance that the airline says aligns with its brand identity. The song’s lyrics focus on themes of hope, travel and new beginnings. LIFT Airline, which launched in 2020, has positioned itself as a South African brand that supports local creativity.
Music and Brand Synergy
The partnership reflects a trend of brands commissioning original music that outlives traditional advertising campaigns. By making the song available on streaming services, the airline and artist extend the life of the collaboration and introduce the work to new audiences.
