The exec brings more than 16 years of experience across Sony and Warner
Global artist development company Believe has appointed Marcela Moreira as the Group’s new Country Director in Brazil. Believe says the appointment reinforces its “long-term commitment to one of its most strategic markets worldwide.”
Moreira will lead all of Believe’s business lines in Brazil, including Artist Services, Label & Artist Solutions, and TuneCore.
Prior to joining Believe Moreira held senior roles at Sony Music and Warner Music, both in Brazil and internationally.
Throughout her 16-year career she has led initiatives focused on artist development, commercial strategy, and digital transformation, while also overseeing global campaigns for emerging Latin artists.
Marcela Moreira: “Brazil is one of the world’s most vibrant and influential music markets, and Believe has built a unique position by combining global scale with strong local expertise. I am thrilled to take on this leadership role at such an important moment for both the company and the industry, working alongside artists, labels, and partners to create new opportunities for sustainable growth.”
