Live Nation and Brazilian developer Cidade Center Norte have formed a joint venture to construct the São Paulo Arena, which will be the largest indoor venue in South America purpose-built for live entertainment.
The arena will rise in São Paulo, with construction scheduled to begin later this year and a targeted opening in 2028. Once operational, the venue is expected to host more than 200 concerts and sporting events annually, drawing over 2 million visitors each year.
The project is projected to create 1,800 jobs and generate over $311.2 million in spending across Brazil within its first five years. Blueprint Studio, Live Nation’s in-house architecture firm known for designing Barclays Center in New York and Moody Center in Austin, will oversee the arena’s design.
Michael Rapino, President and CEO of Live Nation Entertainment, said:
“São Paulo deserves an arena that reflects the energy, passion and cultural influence of one of the world’s great cities. São Paulo Arena will be the new home for Brazilian and international artists and the fans who make this city one of the most exciting live entertainment markets. We hope this arena will be a source of pride for the city and a destination for unforgettable live experiences.”
Flavio Fernandes, CEO of Cidade Center Norte, said:
“São Paulo Arena is a dream project coming to life, and we are proud to partner with Live Nation to bring Brazil’s first world-class arena to our neighborhood. It reinforces Cidade Center Norte’s long-term commitment to São Paulo’s North Zone, adding a world-class live entertainment venue to a district that integrates malls, a center of exhibitions and events, hospitality, residential living, commercial, education and healthcare hubs.”
