Frontiers Label Group has promoted three executives to senior leadership roles, strengthening its UK operations, global A&R (Artists and Repertoire), and public relations (PR) divisions.
UK leadership
Leo Nicholas becomes Managing Director, UK, taking charge of the company’s activities in the region, including artist development, partnerships, marketing, and commercial strategy. He will also continue to lead A&R for the FLG Records imprint. Nicholas, who previously held roles at Spinefarm Records and So Recordings, joined Frontiers in 2024. His notable signings include Skunk Anansie, As It Is, GLU, and The XCERTS, and he brought Steel Panther to the Frontiers Music imprint.
Global A&R strategy
Aldo Lonobile steps into the role of Vice President, Global A&R, where he will coordinate talent scouting, signing strategy, and creative direction for new and existing projects. Over his decade with the label, Lonobile has worked on projects with Geoff Tate, Robin McAuley, and Ronnie Romero, and has signed acts including Masterplan, The 69 Eyes, and John Norum.
PR and communications
Martina Palermo has been named Global Head of PR, overseeing international media strategy, artist communications, and corporate messaging. She joined Frontiers in 2024 after working at Universal Music Group, BMG, and Raw Power Management, where she contributed to campaigns for Metallica, Volbeat, and Bullet For My Valentine.
Leadership perspective
Serafino Perugino, President and Founder of Frontiers Label Group, said: “Among the things that make me most proud at Frontiers is seeing talented people grow, take responsibility and shine with their own light. Leo, Aldo and Martina are not only valuable professionals within our company; they are people who have chosen to put themselves on the line, to raise their level every day, and to contribute with passion, ambition and commitment to what we are building.”
