InterSpace Distribution, the Africa-focused independent music distribution company and technology group behind The InterSpace Group, has completed the acquisition of OneTap Link, an Australian-founded fan link and artist marketing platform established in 2018. Following the acquisition, OneTap Link will be rebranded as InterSpace SmartLinks and will operate under the full ownership and management of The InterSpace Group effective immediately.
The acquisition marks a significant expansion of InterSpace’s product portfolio beyond music distribution infrastructure, moving the company into the artist marketing and audience engagement space. InterSpace SmartLinks will provide artists, labels, and music marketing professionals with smart link and bio link technology, tools that aggregate streaming platform links, pre-save campaigns, and fan engagement data into a single shareable destination.
A Strategic Move for the African Creative Economy
For InterSpace Distribution, the acquisition is a deliberate step toward building a more complete end-to-end infrastructure for independent artists across Africa and beyond. Artists on the InterSpace platform will gain direct access to SmartLinks technology as part of their distribution experience, enabling them to market releases, track audience behaviour across DSPs, and drive streaming conversions from a single tool.
“Distribution alone is no longer enough,” said Eric Okechukwu, Founder and CEO of The InterSpace Group. “Artists need the tools to not just distribute their music but to actively market it and understand their audience. InterSpace SmartLinks is the next layer of that infrastructure. We are building an ecosystem, not just a pipeline.”
About OneTap Link
Founded in Australia in 2018, OneTap Link built a reputation as a reliable and intuitive fan link platform serving independent artists and music marketers globally. The platform’s technology and operational framework will be fully integrated into The InterSpace Group’s product suite under the InterSpace SmartLinks brand.
About The InterSpace Group
The InterSpace Group is a music technology company headquartered in Nigeria, housing three core entities: InterSpace Distribution, an Africa-focused independent music distribution platform; ToneGrid, a white-label B2B music distribution SaaS platform; and InterSpace Sound System, a radio and DJ curation platform. The Group serves independent artists, record labels, and distribution partners across Africa and international markets, with infrastructure built for the next generation of the African creative economy.
For media enquiries, contact: The InterSpace Group legal@interspacemusic.com
