The No Fakes Act, proposed US legislation targeting unauthorized AI-generated replicas of voice and likeness, has advanced out of the Senate Judiciary Committee with a unanimous vote, moving it closer to a full Senate floor consideration.
The bill, reintroduced for a third time, would establish federal protections for individuals and creators against digital replicas produced without consent. Its latest version, submitted in April 2025 after the previous iteration expired with the 2024 election cycle, now explicitly covers deepfakes on streaming music platforms.
“I hope the full Senate passes it soon so we can give Americans the security they deserve,” said Senator Chris Coons, one of four lawmakers spearheading the effort.
Streaming platforms and industry backing
The updated scope to include streaming services has drawn support from major industry players. Spotify, YouTube, TikTok, and all three major record labels, along with several industry bodies, have expressed backing for the legislation.
Call for universal detection standards
In a joint op-ed, YouTube’s head of music Lyor Cohen and Recording Academy CEO Harvey Mason Jr. welcomed the bill’s advancement while urging that all platforms adopt robust likeness detection measures.
“The infrastructure has to be universal. YouTube has built likeness detection technology that automatically identifies when an artist’s likeness is being used without permission. But an artist protected on one platform is still vulnerable on another. Every platform where fans can upload content needs to meet the same high bar, not just because the law might eventually demand it, but because the alternative is an ecosystem artists will eventually abandon.”
