UK Government Unveils ‘Turn It Up’ Music Strategy with £15m Funding Boost

The UK Government has announced the Turn It Up music strategy, injecting an additional £15 million into the sector, reforming live event licensing, and naming Michael Dugher as the first Music Champion.
UK Government's Turn It Up music strategy announcement graphic featuring musical notes and a Union Jack. UK Government's Turn It Up music strategy announcement graphic featuring musical notes and a Union Jack.

The UK Government has launched a new music strategy, “Turn It Up: Our Plan for Music,” committing an additional £15 million to the sector and introducing regulatory changes designed to support live events and grassroots projects.

Funding Breakdown

The extra funding raises the total Music Growth Package to £45 million, which will back more than 2,000 projects and at least 40,000 artists and music professionals over the next three years. For the first time, the package will also extend support to mid-career artists, band managers, record labels, and music publishers.

  • £12.5 million will be invested in transforming libraries into music lending hubs with free studio spaces and live performance opportunities, co-designed by the Ed Sheeran Foundation and other partners.
  • £10 million will fund a creative mentoring scheme, giving thousands of young people access to guidance and opportunities in music, art, film, and drama.

Licensing Reforms and Trade Support

The plan includes reforms to the licensing system for live music and events. The number of Temporary Event Notices will be increased, and festivals will be offered longer, more secure licences: a minimum of three-year contracts for new events and five-year contracts for existing ones. Investment in the UK Government’s music trade missions will also rise by nearly 50%.

New Music Champion Appointed

Michael Dugher, former CEO of UK Music, has been named the Government’s first Music Champion. The role is intended to strengthen engagement between the Government and the music industry and provide a dedicated advocate for the sector.

“UK Music has previously called on the government to deliver a long-term music strategy to help safeguard and grow our world-leading industry that contributes £8 billion to the economy, brings in £4.8 billion in export revenues and supports 220,000 jobs. It is welcome that the government has listened to our calls and is launching a Music Plan.”

Tom Kiehl, CEO, UK Music

“It’s very encouraging to see Government recognising the importance of music in the UK Music Plan. We must continue to back every part of the live music ecosystem, from grassroots venues and emerging artists through to the arenas, stadiums, and festivals that showcase British talent to the world.”

Jon Collins, CEO, LIVE

“Music is one of the UK’s greatest exports, known and loved the world over. The Government’s backing through the Music Plan is investing in our collective future, ensuring creative opportunities for generations to come.”

Darren Henley, Chief Executive, Arts Council England

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