D’banj’s C.R.E.A.M. platform announced on November 6 that selected Cinq Music Group recordings are being offered to Nigerian listeners through its unstructured supplementary service data (USSD) purchase channel. The initial named track is T.I.’s “Live Your Life,” featuring Rihanna, which appears on C.R.E.A.M.’s own site with a Buy button.
For Nigeria’s music business, the move tests a sales route built around a mobile-phone transaction rather than a streaming subscription. It also gives an existing international music partnership a consumer-facing product in Nigeria. A purchase record could tell a rights holder that a listener paid for a particular recording, although the companies have not disclosed sales volumes or the terms on which that information will be shared.
What the platform says is available
In a statement provided to Punch on November 6, C.R.E.A.M. said the offering would include full-track downloads and caller ring-back tones at prices tailored to Nigeria. The Guardian also reported the announcement and identified “Live Your Life” as the lead recording. C.R.E.A.M.’s public track page lists the T.I. and Rihanna song and presents a Buy option. That page carries an October 26 listing date, so the public listing itself should not be mistaken for evidence that the commercial announcement happened that day.
The public Buy link leads to a sign-in flow. No purchase was completed for this report, and the public page does not show a price or a receipt. The company has not published a transaction count, a list of all participating recordings, or a breakdown of revenue between the platform and rights holders. Those details will determine how much can be concluded about the commercial result.
A new use for an existing partnership
Cinq and C.R.E.A.M. already had a partnership before this week’s announcement. BusinessDay reported their artist-development and distribution agreement in July. InterSpace Daily later covered Cinq’s separate Soul HQ distribution partnership and noted the company’s earlier C.R.E.A.M. relationship. The Nigeria sales offer is a different development: it puts selected international repertoire in front of local buyers through C.R.E.A.M.’s own channel.
C.R.E.A.M.’s website says listeners can access its services on the web, in an app and by USSD. It advertises the short code *463# and already displays other music purchase prompts. Those public features establish that the channel exists, while the November announcement supplies the specific claim that Cinq repertoire is part of the offer.
C.R.E.A.M. said it wants to extend the model beyond Nigeria, subject to rights agreements and local infrastructure. For now, the next useful disclosures are straightforward: the price of a download or ring-back tone in naira, the rest of the licensed catalogue, and evidence of completed sales. Until those appear, this is a verified product and partnership update, not proof of a new revenue scale.
