Intocable and Primary Wave Music Announce Partnership
Primary Wave Music has established a partnership with the Mexican music group Intocable.
The agreement encompasses the band’s complete music catalog, featuring songs such as “Fuerte No Soy,” “Mi Gusta Mi Vida,” “Sueña,” “Te Amo (Para Siempre),” “Si Me Duele, Que Duela,” and “Un Poquito Tuyo.” The deal also includes rights related to the band’s name, image, and likeness.
Through this collaboration, Intocable will gain access to Primary Wave’s marketing resources and publishing services, including digital planning, licensing, opportunities for music placement in media, and film and television production support.
Intocable has achieved significant success in Tejano and Norteño music since its formation in Zapata, Texas, in the early 1990s. The band has sold over four million albums and achieved 15 Number One albums on the Regional Mexican Albums chart.
Intocable has been recognized with two GRAMMY Awards, three Latin GRAMMY Awards, and two Billboard Regional Mexican Awards.
Ricky Muñoz, vocalist and accordionist for Intocable, stated, “We’re excited to partner with Primary Wave and begin this new chapter together. Their vision, passion for music, and commitment to preserving artistic legacy make them the perfect team to help us continue expanding the reach of Intocable’s music for generations to come.”
This partnership highlights the continued consolidation within the music industry.