Universal Music Publishing Group Launches New Brand Identity
Universal Music Publishing Group (UMPG), the publishing division of Universal Music Group (UMG), introduced a new brand identity focused on recognizing songwriting as a creative endeavor. The company’s website now displays the statement: “Universal Music Publishing Group exists to advance the collaborative, personal, imperfect, human act of creating songs.”
The new brand’s central concept is described as “Wherever songs go, We are a world ahead.”
The rebranding includes a new logo, website design, typography, and color palette.
The UMPG website’s homepage showcases artists signed to the publisher, including Taylor Swift, Ariana Grande, and Kendrick Lamar.
Concurrently with the brand update, UMPG launched a video series titled Publishing 101. The series will cover various aspects of the music publishing industry, including A&R, synchronization licensing, royalty collection, and administration.
The first video in the series premiered on Tuesday, June 16, at 9 a.m. PT, with new installments scheduled for release each Tuesday at the same time.
The videos are available on the UMPG website, as well as on Instagram, TikTok, and YouTube.
GrandArmy, a creative agency with a portfolio including A24, NPR, and Adidas, designed the new branding.
Jody Gerson, Chairman & CEO of UMPG, stated: “Everything in music starts with a songwriter. Great songs transcend generations, geographies, and formats long after trends fade. Our new brand is about celebrating the enduring power of songwriting and giving it a clear voice, a lasting home, and a stronger future. It’s an open, evolving identity dedicated to songs, songwriters, and the people behind them; taking on new meaning wherever music goes.”
