ADA Central Europe announced an exclusive worldwide digital distribution agreement with Swiss label Sound Distribution in Berlin on October 5, 2026. The agreement gives Sound Distribution’s roster access to the international distribution infrastructure of Warner Music Group.
ADA Central Europe is Warner Music Group’s independent distribution and label services arm. Under the agreement, ADA will manage global digital distribution for Sound Distribution, which combines music releases with visual production and content for social platforms.
Music and visual production
Sound Distribution describes its approach as “More than a release,” developing visual identities and digital content around individual tracks and disc jockey (DJ) performances. Its work combines music distribution with visual and cultural elements intended to give each release a broader identity.
Working from a custom-built studio, the company produces release campaigns that include:
- Original music, music videos and visualizers
- Editorial monologues and on-set cover shoots
- Integrations with live DJ sets
The content is designed to encourage sharing through short-form video and organic use by creators. Sound Distribution has generated more than 239 million total views on TikTok and has also built audiences on Instagram and YouTube.
Electric Feel and the first release
The agreement also incorporates Sound Distribution’s strategic partnership with management and entertainment company Electric Feel. That relationship connects the label with an international network of artists, producers and songwriters for potential cross-border collaborations.
The ADA Central Europe partnership began on October 2 with the release of the debut single from Inéz and Pacoussa.
Comments from the partners
Felix Brouwer, Director, ADA Germany, said:
“Sound Distribution’s holistic, content-driven approach is forward thinking, and we couldn’t be happier to partner with them. We firmly believe in the global potential of their artist roster and unique setup. Together with ADA’s international infrastructure, we’re setting a new standard for modern music distribution.”
Luca Di Marco of Sound Distribution said:
“This partnership marks the beginning of a new chapter for Sound Distribution, moving from a DJ format to an independent record label. Having Warner Music Germany by our side right from the start is an incredible vote of confidence in our team and our vision, giving our releases a strong, professional structure from day one. We are thrilled about this collaboration and look forward to taking the next steps together.”
